Innovator marketers use image insights to build great brands

BirdSight is the next-generation intelligence platform that helps consumer insights managers to quickly explore meaningful insights from images.

Power your marketing strategy by understanding  

how people consume your products in their daily life

By analyzing millions of images from social data, BirdSight empowers global brands to enhance marketing efforts and drive business growth.

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EXPLORE INSIGHTS

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REFINE

MARKETING POSITIONING

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PRODUCT LAUNCHES

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BENCHMARKS &

COMPARATIVES ANALYSES 

Explore Use Cases

EXPLORE INSIGHTS

Consumer goods is an incredibly diverse but also an ultra-competitive industry.

The ice cream industry is an interesting category in this respect : dominated by a few brands and some have so much competition that consumers may not know where to start. To stand out in a crowded field, brands must better understand their audiences and uncover how people consume their products if they want to stay relevant.

Uncover moments and places of consumption

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MARKETING OPTIMIZATION

Samsung is aiming to better understand its audience on social networks and above all to improve its marketing strategy.

Amy Vetter (Head of European Digital Insights at Samsung) details two use cases to understand how the company uses the practice of social listening :

1. Understand your audience on social networks to refine your marketing approach

2. Learn how customers interact with their products to create relevant content

Better understanding of consumption patterns

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COMPETITIVE ANALYSIS

In an ultra-competitive market, a major cosmetics brand wants to identify the perception of its brand against its main competitor, in three different markets.
To meet this need, the brand uses image analysis on social medias to understand what the differences or similarities are between the two brands in visual communication and how their respective audiences speak and consume their products.

Track brand perception and comparaison between 2 leading beauty brands

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EXPLORE INSIGHTS

Consumer goods is an incredibly diverse but also an ultra-competitive industry.

The Drink industry (Tea) is an interesting category in this respect : dominated by a few brands and some have so much competition that consumers may not know where to start. To stand out in a crowded field, brands must better understand their audiences and uncover how people consume their products if they want to stay relevant.

Uncover moments and places of consumption

Read the story >

Simple. Fast. Cost-effective.

Empower you team to explore consumer insights that matter.

 

Search for insights, quickly

BirdSight allows you to instantly explore an audience, market or competition without involving an analyst. Designed for Consumer Insights Manager, BirdSight provides a quick search for exploring large scale consumer patterns.

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Start empowering everyone in your organization to explore consumer insights that matter

Try a live platform demonstration to see BirdSight in action for yourself.

Discover how to leverage the power of image analysis for consumer insights.

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