EXPLORE INSIGHTS

Consumer goods is an incredibly diverse but also an ultra-competitive industry.

The ice cream industry is an interesting category in this respect : dominated by a few brands and some have so much competition that consumers may not know where to start. To stand out in a crowded field, brands must better understand their audiences and uncover how people consume their products if they want to stay relevant.

Uncover moments and places of consumption

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MARKETING OPTIMIZATION

Samsung is aiming to better understand its audience on social networks and above all to improve its marketing strategy.

Amy Vetter (Head of European Digital Insights at Samsung) details two use cases to understand how the company uses the practice of social listening :

1. Understand your audience on social networks to refine your marketing approach

2. Learn how customers interact with their products to create relevant content

Better understanding of consumption patterns

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COMPETITIVE ANALYSIS

In an ultra-competitive market, a major cosmetics brand wants to identify the perception of its brand against its main competitor, in three different markets.
To meet this need, the brand uses image analysis on social medias to understand what the differences or similarities are between the two brands in visual communication and how their respective audiences speak and consume their products.

Track brand perception and comparaison between 2 leading beauty brands

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EXPLORE INSIGHTS

Consumer goods is an incredibly diverse but also an ultra-competitive industry.

The Drink industry (Tea) is an interesting category in this respect : dominated by a few brands and some have so much competition that consumers may not know where to start. To stand out in a crowded field, brands must better understand their audiences and uncover how people consume their products if they want to stay relevant.

Uncover moments and places of consumption

Read the story >